Outsmart the Lead Goblin
You can keep the Lead Goblin at bay by crosschecking every lead delivered to your CRM.
You can keep the Lead Goblin at bay by crosschecking every lead delivered to your CRM.
Google is taking a ‘multi-armed bandit’ approach to A/B experimentation. Expert says dealers can take advantage by rethinking their own website testing methods.
Your customers trust you with their credit card numbers. Expert lays out a plan to safeguard their information and protect your store in the event of a Target-style data breach.
Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.
Learn more about some of the products and services on display at the 2014 NADA Convention & Expo.
Check out four sporty new prototypes from Volkswagen, Volvo, Toyota and ... Kia?
The magazine’s legal eagle can’t help but shout a warning to dealers who tinker with language in their retail installment sales contracts.
Veteran sales manager says dealers who demonstrated leadership during the Great Recession may have to re-establish themselves as the decision-makers at their stores.
Steven Bishop was nearing the completion of a 24-year enlistment in the U.S. Air Force and looking for his next challenge. An active churchgoer, he was approached by a fellow parishioner who happened to be the mother of Roger Scholfield, owner of Scholfield Honda in Wichita, Kan. She said he had a “million-dollar smile” and suggested he try his hand at auto retail. He met Scholfield and, three days and a handshake later, he joined the team.
Keeping up with technology requires us to constantly re-evaluate our needs and take no tool for granted.