12 Steps To Selling Service
The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
F&I expert identifies three words producers need to avoid at all costs when working with customers. Find out what they are and what words you should use instead.
The industry continues to emerge from the Great Recession, but dealer-protection bills approved in New Hampshire and Colorado prove that not everything is getting back to normal.
A Georgia dealer dodged a legal bullet after management failed to sign a document, but there was no escaping the cost of defending the matter in court.
Fraudulent paystubs are a serious threat to your dealership and the trust you’ve built with your finance companies.
Auburn (Wash.) Volkswagen's Matthew Welch is fiercely loyal to his customers, his staff and the VW brand. He's also a tireless advocate of diesel powerplants.
The magazine's F&I pro lays out a five-step primer to getting stronger callbacks from finance sources.
Michael Nekava is known on the show floor of the Bayside, N.Y.- based operation as “Mikey Mercedes".
The magazine’s back-page columnist lays out a plan for getting customers to pull the trigger on a new car. All it takes is a little tech and the right data.
Mobile CRM can allow salespeople to access key data without ever having to leave the customer’s side. Managers can use the same technology to keep their employees in line, even when they are out of the office. But legal experts say that both conveniences can be areas for concern.