Structuring the Win-Win-Win Deal
Special finance expert Greg Goebel details how to structure a deal that maximizes the dealership's profit opportunity while still making winners of the customer and the finance company.
Special finance expert Greg Goebel details how to structure a deal that maximizes the dealership's profit opportunity while still making winners of the customer and the finance company.
While customer service is necessary to close the sale, it is even more important in building loyalty and retention. Author Brad Nierenberg offers five ideas to help dealers develop customer service that goes above and beyond consumer expectations.
Attorney Tom Hudson discusses why the practice of writing multiple contracts on the same deal is bad news and can cause dealers to run afoul of the federal Truth in Lending Act.
Brian Barfield, founder of Modern Day Selling, closes out his series on the four basic customer types by focusing on the main goal: creating the simple-minded customer.
Author and CPA Dave Keller examines the best way to increase profitability in the parts and service departments.
BHPH expert Alan Mosher looks at 10 key traits exhibited by most buy here pay here customers and what it all means for BHPH dealers.
Technology expert Ali Amirrezvani offers a number of tips for effectively marketing your used inventory online.
New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.
Four dealers from across the country shared with Auto Dealer Monthly their insights on today’s market and some of their strategies for overcoming the inevitable challenges of used vehicle acquisition.
Author Kirk Manzo discusses how developing relationships and becoming a more influential person can positively impact all aspects of a dealer's operation, from departmental cooperation to customer relations.