Everything You Ought To Know About TV Advertising
Paul Potratz examines how the Internet has changed the way television programming is consumed and what that means for dealers and TV advertising.
Paul Potratz examines how the Internet has changed the way television programming is consumed and what that means for dealers and TV advertising.
The most important part of a manager’s day is to manage the performance of their employees. Don Reed suggests some daily tasks for a fixed ops manager that can positively affect the performance of his team.
Special Finance Expert Greg Goebel offers dealers some advice on how to better use the finance companies they have on board and suggests a few market segments that might deserve a second look.
Author Brian Barfield delves further into the four basic customer types with some tips for selling the guarded customer.
Author Mike Johnson discusses how inventory management technology can help a dealership's used vehicle operation be more competitive. But will it mean the end of the used car manager?
When Lupient Chevrolet received notice in 2009 that General Motors was revoking its franchise, the dealership ramped up business in service to help stay afloat. Ultimately, the dealership's franchise was reinstated, and the service department is now a profit powerhouse.
Author Jay Parrish examines how cash balance plans can benefit auto dealers.
Attorney Tom Hudson discusses the Federal Trade Commission's recent settlement orders requiring several dealers to stop running ads in which they promise to pay off a consumer's trade-in no matter what the consumer owes on the vehicle.
BDC Expert Greg Wells explains the basics of properly structuring a service BDC to ensure success.
Compliance Expert Jim Radogna explains how taking a conservative approach when dealing with service customers can help service departments avoid misunderstandings, stay off the legal radar, and increase customer satisfaction.