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Articles

How to Get the Most from Training Events

In the automotive retail industry, ongoing training is a necessity, especially with the accelerated rate of change fostered by technology and government regulations. Auto Dealer Monthly looks at the advantages and disadvantages of different types of training and how dealers can get the most out of training events.

Compliance in the Digital Age

The growth of digital marketing, social media and online reputation management has invited new regulations and created additional legal challenges for dealers. Compliance Expert Jim Radogna looks at six areas that dealers should pay close attention to in 2012.

Smooth Fixed Operations at Sanderson Ford

Due to its immense success, the parts department at Sanderson Ford has won several awards. Here, the parts management team holds up two awards for selling Ford Power Stroke Diesel parts, one for...

Sanderson Ford currently sells about $2.3 million in parts a month, so having an efficient and smooth-running operation is vital. Of course, a parts operation doesn’t grow to be this size overnight.

What Does Your Dealership Smell Like?

Using an aroma in a showroom can create an impression with a shopper and can in fact create an emotional connection. Advertising and Marketing Expert Paul Potratz discusses the merits of scent marketing.

Excel in Credit Tiers 3 and 4

The toughest deals to put together are those for special finance customers in Credit Tiers 3 and 4. Special Finance Expert Greg Goebel discusses the importance of having the right inventory to make those deals work.