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Articles

Building Sales in the Service Department

"Simply having the menu is useless unless [advisors] have the proper words and scripts to use to thoroughly explain it to the customer, build value and ask for the sale ... An inspection is...

The service department can become a profit machine with the right tools, processes and training. The use of maintenance menus and inspection checklists is a great place to start to focus on effective upselling.

Reconditioning Options for BHPH Dealers

BHPH dealers have different options when it comes to who reconditions their inventory. Mark Dubois, buy here pay here expert, explains how a BHPH dealer who’s also a new car dealer might handle it versus how a BHPH dealer without an existing service facility might handle BHPH reconditioning.

Who Is Watching the Parts Department?

The parts department is the only department in the dealership that can place an order for almost any type of part and never be questioned about it. CPA David Keller explains why dealers should look at their parts departments to see how it’s really being managed.

Optimism Abounds in Fixed Operations

Fixed operations expert, Don Reed, follows up on his previous article with facts and figures about dealers’ compliance with the Five Rules of Engagement for Service Customers. With dealers reporting more service customers coming in, dealers stand to earn a lot more business if they adhere to the rules 100 percent of the time.

Fixing Your Fixed Ops Online Presence

Trainer Greg Wells explains the importance of a dealerships fixed operations department having a presence online. He discusses having a Google Place page, collecting online reviews, having the proper information on the dealership website, potentially offering an online service scheduler, and other options.