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Articles

SWAG, SOP and MSU

For dealers wanting to increase special finance traffic, Greg Goebel, special finance expert, explains how dealers should assess their current special finance traffic to determine how to increase special finance (subprime) traffic and gross.

Tiffany Ford's Yearlong Celebration

Dealer Bob Tiffany (left) stands with Rich Hershey (center) and Jim West, the two gentlemen who helped coordinate the vintage Fords for the showroom each month.

Tiffany Ford in Hollister, Calif., celebrated its 100-year anniversary in style, hosting several events throughout 2010 and showcasing a different set of Ford vehicles on the showroom floor each month.

Your People are Important

Dealer Gene Daughtry discusses the significance of having a motivated and well-functioning team of individuals in your dealership.

The Best of 2010

The DMS market has a lot of players – big and small – and the DealerTrack DMS stands out for a number of reasons. First, it’s full-featured Web-based software, which eliminates the need for...

Dealers partner with a host of product and service providers to effectively run their dealerships. As the past year came to a close, the staff of Auto Dealer Monthly took a look at products and services that positively impacted dealerships in 2010.