Service Customer Retention is Money in the Bank
@utoRevenue General Manager Brice Englert discusses how service customer retention can be improved through having a marketing plan, using a variety of channels and tailoring marketing messages.
@utoRevenue General Manager Brice Englert discusses how service customer retention can be improved through having a marketing plan, using a variety of channels and tailoring marketing messages.
Details of Auto Dealer Monthly’s 2010 Auto Finance Survey are revealed.
Tony Troussov - Do your salespeople build meaningful relationships with every customer, or do they treat each customer as a mere transaction? If your answer is transaction, then it’s probably time to provide your sales staff with some customer experience training.
When Erik Weihenmayer, a blind man, climbed Mt. Everest in 2001, the trek was well-planned-out. Every person involved in the expedition had to have clarity of vision (i.e., able to articulate the goal to get Erik to the top). Erik had to have the right team in place, and they had nightly meetings while climbing to the summit. Kirk Manzo compares and relates these key aspects of Erik’s success to successful F&I departments.
A number of factors figure into the equation for successful collections. Auto Dealer Monthly spoke to several BHPH professionals for their insights on issues like personnel, training and use of GPS and starter interrupt devices.
Over the last year or so, many dealerships have dialed back their special finance operations or given up on them altogether, but not Planet Ford, a World Class Automotive Organization (WCAO) dealership in Spring, Texas.
Annually, Greg Goebel (special finance expert and consultant) reviews hundreds of dealers’ data from the previous year to provide readers with an in-depth look at the latest special finance benchmarks.
Deceiving and defrauding customers is one easy way to get the attention of your state attorney general. Tom Hudson details how and why one dealership paid big for engaging in illegal practices.
Managing two aspects of a business at once may seem like it saves you time, but Author David Keller points out that’s not the case in BHPH. Without 100-percent focus on the task of collections, repossessions and delinquency rates will increase dramatically and profitability will decrease quickly.
At The Car Store, Dealership Owners Greg Johnson and Ed Wilgus have worked to grow their two-store BHPH operation to encompass a wider spectrum of customers. Read on to discover how they moved beyond BHPH and now work with all customers in all credit tiers.