!["The interest rates are 2.9 [percent for CPO units]. Sometimes you can take a customer and put them in a 2,000-mile, 2010 Corolla and the payments are $50 cheaper a month [compared to a brand...](https://dealerimages.bobitstudios.com/upload/autodealermonthly/content/article/_migrated/CafarelliL-compr-__-600x300-a.jpg)
Jennifer Murphy - The economy has forced many consumers to forego the purchase of a new vehicle due to their own budgetary concerns or due to the lack of available financing. These customers are now considering certified pre-owned (CPO) vehicles as a viable alternative to new.
Kirk Manzo - In Chet Holmes’ bestselling book, “The Ultimate Sales Machine,” he identifies that the reason many organizations struggle is because “management attempts to implement 4,000 different ideas. When all they really need to dominate any market is to identify their core strategies (usually about 12) and repeat them 4,000 times until everyone in the organization has mastered them!”
Greg Wells - When customers walk into the showroom, what do we do? We greet them, right? They are greeted by a receptionist, if you have one, or by an available salesperson, but what happens when that customer isn’t greeted promptly?
Jennifer Murphy - Generally speaking, heated seats aren’t a popular option when purchasing a car in Florida. At Century Motors in Pompano Beach, Fla., Dealer Frank Fuzy said, “You can turn a heated seat on in South Florida … and it’s hard to tell if that heated seat gets warm.”
Brent Carmichael - The hottest topic right now in the BHPH world has to be inventory. Not only where but what to buy, how to find it and how to purchase it.
Howard Polirer - Consumer shopping behavior has shifted in response to recent economic changes. Many consumers believe that the current economic issues are long-term and will have permanent effects on how they spend money.
Allen Dobbins - Choosing the right dealer management system (DMS) can keep an owner awake at night. Pick the wrong one, and it will affect employee morale, which could result in high employee turnover, drive productivity to the ground and lead to a negative impact on the bottom line.
Lon Leneve - Employee fraud is a recurrent problem in dealerships. The three factors that cause an employee to commit fraud are discussed, as is the importance of implementing a fraud policy.
Thomas B. Hudson - If you’re running a bait shop, life is pretty simple. You keep the frozen bait frozen, the fresh bait cold and the live bait alive. If you screw it up, you lose some bait.
David Keller - The computer software system used in your dealership should work for you. It should provide you information needed to operate your business, analyze your departments’ profitability and efficiency, and review your expenses and other account details.
