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Articles

Strickland Auto Sales

Jennifer Murphy - Twelve years ago, Tom Strickland came out of retirement to become an independent auto dealer. For most of his life, he was an investment banker, so to learn about the business, he worked at a friend’s buy here pay here (BHPH) dealership before starting a BHPH operation in Palatka, Fla.

Improving Your F&I Batting Average

Kirk Manzo - Mastering the skills needed to perform at the highest level of anything requires time and effort. When was the last time you actually worked on your business rather than just in it?

Advertising with Full Visibility

Erin Skinner - Using only traditional forms of advertising can be like driving through a downpour without your windshield wipers on, or cruising at night without your headlights on. Your view is clouded. You can’t see where you are or how to stay on track. You just hope everything turns out alright. It’s time to turn on your high beams and allow yourself to see the whole picture. ???

Historic Times See Shift in Special Finance Benchmarks

Greg Goebel - The past 18 months have proven to be historic times in the automobile industry, and that certainly holds true for the special finance segment of the market. The three “Cs” – capital, collections and collateral – all experienced significant if not total deterioration during some or all of the past year.

The Evolution of Floyd Motor Company

Jennifer Murphy - The town of Lake City, S.C., is home to fewer than 7,000 people, and just one year ago, the city was also home to three franchise dealerships. The local Ford dealer closed at the end of 2008, and the local GM and Chrysler franchises were victims of the automakers’ recent bankruptcies.

MMWA Etch Claim Fails, but State Claim Sticks

Thomas B. Hudson - “Throw enough of it against the wall, and something will stick,” says the adage, and plaintiffs’ lawyers heed that advice. In a recent case, the lawyer claimed that the dealer violated the Magnuson Moss Warranty Act’s (MMWA) anti-tying provisions, and also claimed that the MMWA violation constituted a separate violation of a state “unfair and deceptive acts and practices” or “UDAP” law.

Is Your Web Presence Given Top Priority?

David Kain - For some dealers, the Web site remains the proverbial red-headed stepchild of their marketing efforts. Most people by now know they have to have one, so what they do is set it up, and put it in the hands of a low-level employee and hope for the best. After all, you and your sales team have more “important” things to do, like greet customers who ...

Rebranding and Repositioning

Jennifer Murphy - For most, rebranding or repositioning a business is a choice. Today for some dealers, there isn’t much of a choice involved in their rebranding and repositioning efforts. With the bankruptcies of two domestic automakers, well over 2,000 franchise signs had to be taken down.