Is Your Car Color Rosy?
Study shows exterior hues matter when it comes to value, dollar value, at least.
Study shows exterior hues matter when it comes to value, dollar value, at least.
Changes in the industry make it necessary for dealers to optimize their media spend in the digital realm.
Dealerships should focus on selling products to cash and credit union financing customers rather than trying to convert them to finance deals, although they shouldn’t discount the latter.
Focusing on the buyer above all apparently does lead to success.
Keep a compliance checklist for every deal.
Practice Abe Lincoln’s habits to be the best you can be.
Loyalty drives Bill Brown Ford's success.
Income levels and PVR continue to increase, finds Finance Manager Training’s 2023 Survey of Finance & Insurance managers and directors.
Make customers your partners in the process, not an audience.
Though satisfaction with vehicle buying fell in 2022, smart digital solutions grew as a means of driving heightened customer satisfaction.