The presidential election cycle will create unique concerns for dealerships dealing with employees who wish to discuss politics at work, especially given our country’s politically and socially charged environment.
As car shoppers enter their personal information in web forms in search of the best offer, it’s important for dealers to have clear guidelines on data they collect.
Understanding the importance of the in-store experience and how to make the customer feel as if they are part of a larger community or story will help your brand establish itself in the customer’s hearts and minds.
Whether businesses interact in person or virtually, they must do so in a safe and secure manner to retain customer trust and comply with applicable law.
Considering the dealer’s ‘new’ reality with their customers, how can F&I providers and agents help their dealer-clients uniquely solve a significant problem or innovate a new opportunity?
With proper strategies in place, dealers can better leverage today’s advanced target-marketing resources to make the most of their holiday shopping incentives and offers this end-of-year season.
Creating an environment for contactless transactions expedites the current game of catch-up the industry faces and brings a new level of ease and simplicity to registration and title processing – for today and the future.
The goal should always be to listen and understand your customers better, not just to present a menu and overcome an objection.
Dealers can leverage these tips to maximize their advertising investment to connect, engage, and transact with car shoppers so they can make the most of their 2020 sales goals through the end of the year.
It’s important now more than ever for dealerships to offer a variety of services to help their customers through these challenging times - particularly when they’re the go-to service provider.
