How Are Consumers Shopping for Cars?
Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.
Understanding the differences in target audiences, their feelings about brand, loyalty, preferences, and shopping habits is vital for success.
Everyone wants power and freedom, yet no one wants accountability. We won’t ever change the consumer, but if we better understand their behavior, we can better prepare ourselves for some of the pitfalls of dealing with the general public.
As vehicle margins continue to compress, dealers need to differentiate themselves beyond vehicle prices and offer consumers a premium experience. An excellent reputation and finding the right vendor to manage it are vital first steps.
Data breaches are on the rise across all industries. So, what can you do to be prepared? Start with education and staying up to date with the most common methods used to gain access to a company’s systems.
An unspoken truth is that sometimes a drastic, calamitic action has to sideswipe a process to speed up the evolutionary process. The calamity known as COVID-19 is acting as an agent of revolutionary change in dealer’s sales processes.
Instead of simply asking, telling, or yelling at your team to get you what you need – show them why it matters, and what happens when you don’t have what you need when you need it.
Dealers today have a choice of F&I technologies to sell to Gen Z buyers. Use yours to educate this audience about what your products do and how they will benefit from their purchase.
The dynamics of the auto retail industry have dramatically shifted over the past few weeks. The good news here, is that while the backdrop has changed, many dealers still have the capability to work deals remotely.
What should hiring managers look for when they interview female candidates and how can they best support these superstars as they come on board?
When Tony Wanderon of National Auto Care decided to launch a relief fund for F&I professionals, it was a personal thank you to all that F&I professionals have done to take care of providers in the past.