Dwindling consumer attention spans have compelled many retailers to make their marketing messages faster and louder. Smart dealers use their first eight seconds to make a lasting impression.
Systems expert makes the case for adopting electronic menu, rating, and contracting capabilities to make life easier for front-end staff, eliminate pointless inefficiencies, and reduce unforced errors.
New IRS rules have sparked a downward trend in refund amounts, threatening the loss of an annual catalyst for used-car sales.
F&I pro urges dealers to let your competitors beat up, wear down, and abandon customers while you deliver a buying experience that drives loyalty with a focus on communication, accountability, and teamwork.
Former dealer opens up about the sale of his auto group and urges colleagues to consider the transactional demands of a sale and the emotional impact of unwinding yourself from the business you have built.
Get up to speed with a five-minute review of the Trump administration’s efforts to make life easier for auto dealers and other business owners.
Dealers who invest in AI- and ML-powered digital marketing solutions today will reap the rewards of active-shopper targeting and engagement when the market constricts.
Hudson scores four sets of predictions made by carlaw practitioners at the end of 2017 — including his own.
Attractive price points, sustained value of off-lease units, and rising interest rates point toward leasing remaining a viable financing option for dealers and customers this year.
Until a national privacy bill is adopted, auto dealers face a patchwork of standards written in places like California, Colorado, and Vermont — not to mention the European Union.
