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Articles

Save Our Summer Sale!

Heard has the five-step plan you need to salvage your slow summer sales season before the clock strikes midnight on Labor Day.

3 Ways to Close Your Next Sale

Is your timing off? Top trainer comes to the rescue with three proven steps you can take to improve your showroom communication skills and execute the perfect close.

Dealer Principal as Big Brother

Dealers who undertake electronic surveillance of employees’ emails and phone calls must be aware of state consent requirements and tread carefully to avoid violating a maze of federal laws.