6 Ways to Win Tech-Savvy Used-Car Buyers
Get more demos and close more deals with these six simple ideas for adapting your sales process to reward the efforts of online used-car customers.
Get more demos and close more deals with these six simple ideas for adapting your sales process to reward the efforts of online used-car customers.
Assuming every service customer will remain blindly loyal to the dealership is a mistake that costs unwitting dealers countless sales.
Auto dealers finally have an answer to a critical compensation question thanks to a 5-4 Supreme Court decision in the Navarro v. Encino Motorcars case.
Newly minted Ford Dealership Hall of Fame member Steve Pleau reflects on his nearly 50-year career and describes his surprise induction.
Managers, staff, and customers all benefit from true leadership. Follow these four action steps to uncover and correct the broken processes that are holding you back.
Whether underperforming service advisors don’t know how to hit their goals or simply refuse, dealers must be prepared to take forceful action.
Make anti-harassment training stick by creating a program that addresses leadership and accountability, clear policies, compliance training, and reporting and investigation.
Omnichannel systems are backed by business process management, which works behind the scenes to manage the components of online and instore sales.
Give green peas a fair chance at success by playing to their strengths, building trust in the process, adjusting when needed, and allowing them to close deals.
Aromachologist Farah Abassi creates custom scents that energize car buyers and complement their dealerships’ brands, décor, and demographics.