Meet Your New Prospector
Chatbots are helping car buyers browse inventories, schedule appointments, and get pre-approved for financing.
Chatbots are helping car buyers browse inventories, schedule appointments, and get pre-approved for financing.
Dealers must rethink their short- and long-term plans to keep up with a rapidly changing industry.
Former corrections officer Marty Hamm is capturing customers (and sales) at Alexander Chevrolet Buick GMC in Dickson, Tenn.
Statewide sweeps should convince dealers to clear the flim-flam artists from your F&I department.
Online retailers are entering the aftermarket parts game. Fight back with smart pricing, inventory and data.
Online appointment-scheduling is a good first step for dealers looking to improve the customer experience in the service lanes.
Dealer technology expert believes empathy, intelligence, attention to detail, a winning mindset, and teamwork are essential components of an effective tech support team.
Machine learning produces data you can use to find new prospects, make sales, and improve retention.
Create and execute a vision for your dealership by solving customer issues, taking risks, remaining open-minded, and getting your employees on board.
Digital marketing expert offers step-by-step instructions for creating and sending a Facebook ad for your store.