Pick One Goal for Facebook Ads
Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.
A properly executed walkaround is still the most effective tool for building trust, creating an emotional connection to the vehicle, and closing the sale.
Todd Bryant ponders the implications of Tesla’s direct-sales model for car buyers and their communities, both of which have benefited from the franchise model.
The publisher seeks inspiration from men of vision but still relies on the alarm clock method to get business done.
Unlike new technology, every investment in training is guaranteed to pay off.
Former restaurateur Tim Denton’s matchless work ethic and dedication to training have pushed him to new heights of success at Five Star Ford Lincoln.
The Consumer Financial Protection Bureau is taking baby steps toward financial literacy, but it remains far from the head of the class.
Master the elements of content, exposure, and data collection to maximize the potential of your videos.
Take advantage of every opportunity the internet offers to move used units more quickly for more money.
The CFP National Championship was more than a football game. It was a contest between ‘The Process’ and ‘All In,’ the personal leadership philosophies of head coaches Nick Saban and Dabo Swinney.