When Is It Safe to Assume?
GM explains why some assumptions are par for the course and others can cost you business.
GM explains why some assumptions are par for the course and others can cost you business.
Digital marketing is attracting increasing numbers of bright young minds to the automotive industry.
Brandon (Fla.) Ford's Ricardo Liburd snagged the December 2015 Sales Pro title, thanks to his brainpower, social skills and boundless energy.
When is a dealership liable for its customer’s negligence?
Trigger leads are an effective way to capture in-market car buyers who may have been turned down for financing at another store.
Dealers who struggle to close Internet-savvy prospects may benefit from acknowledging the breadth and depth of each customer’s research and offering additional third-party resources.
Dealers are finding digital marketing success by relying on the lessons learned from successful brick-and-mortar sales.
Toni Anne Fardette has taken Atlantic Auto Group’s BDC and digital marketing campaigns to the next level.
Berkshire Hathaway acquired 78 dealerships when it purchased the former Van Tuyl group this year, but it was only one of many recent mergers and acquisitions in the dealer space.
Jason Heard offers six ways to decide whether you need to focus on adding gross or selling more vehicles.