Look Who Emailed Me!
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
An invitation to join the CFPB’s Company Portal should not be ignored, and some dealers may choose to sign up preemptively.
Smartphone-powered customers will prove worthy foes to sales and F&I pros who fail to anticipate their questions and appreciate their easy access to information.
A robust website may not be enough to crowd out the throngs of competitors and third-party retailers clamoring for space on the first page of Google search results.
This month's sales pro Matt Reynolds has found lasting success and perfected the art of the two-car deal.
Dealers who want to crash the digital marketing party must have a basic understanding of SEO, PPC, Web traffic analysis and key takeaways.
The willful ignorance that threatens professional football is not reflected in the auto industry.
Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.
The experts agree that generating more leads without improving the conversion process is a recipe for disappointment.
Experts agree that lead procurement and management is changing rapidly — too rapidly, perhaps, for some dealers to keep up.
Experts offer advice to dealers who have been disappointed by their efforts to convert leads to appointments and sales.