This year, holiday shopping on all goods will make it more challenging for auto brands to advertise and identify the right consumers. With the right insights, companies can ensure they’re getting the most out of their creative campaign investments.
For 2020, NADA expects that new light-vehicle sales will total 14.2 million units. There may be some regional ups and downs in sales as the country deals with spikes in COVID-19 cases throughout the winter months.
The seasonally adjusted Index increased slightly from October, with raw index values declining less than usual for this time of year.
Most dealers understand the importance of a succession plan. Too few realize the critical role pre-tax dollars can play in making your vision for the future a reality.
Black Book recently published an update to their weekly COVID-19 Market Insights report.
Firm’s enhanced independent and franchise dealer products retain AUL’s industry-defining ‘Any Year – Any Mileage®’ coverage.
If you haven’t had good luck in hiring F&I managers from other dealerships, you may want to consider developing a bench for F&I managers. With a plan and some patience, you may find you have a “good one” already working for you.
Dealership now named Hall Honda Huntersville.
Locator Technologies’ eimpound.com helps lenders make intelligent decisions about vehicle recovery.
Black Book recently published updates to their weekly COVID-19 Market Insights report.
Newly-released Kerrigan Dealer Survey shows that 33% expect an increase in their dealership valuation; 47% anticipate increase in buy/sell activity; Subaru and Toyota top valuation expectations.
Leader in indirect vehicle leasing for credit unions processed more leases in October than in any other month in its history.
While age and demographics can give you a good starting point for selling, they won’t tell you everything. Knowing more about your customer is a major advantage as customers become more accustomed to not only personalization, but the speed and convenience it affords the sales process.
The needs arising from the pandemic have accelerated the needs of dealers to welcome digital innovation and the ability to provide an enhanced customer digital retailing experience will accelerate your revenue growth and drive loyalty.
Whether we choose to keep a leaner staffing model, hire a different caliber of employee that requires more compensation, or grow our expectations for what we can sell per month, there is no looking back — and that is good for business.
Kelley Blue Book editors rank and comment on the 10 Best Back-to-School Cars for 2019, all starting at around $20,000 or less and still available on new-car lots.
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