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Digital

VinSolutions Debuts New Mobile App

VinSolutions’ VinConnect Mobile app gives dealers access to their CRM from a hand-held mobile device. Other features include mobile call tracking and a customer I.D. scanner.

Lead Generator or Time Waster?

Members of the Millennial generation are more likely to be found on Twitter than LinkedIn, and if they visit your website, they will probably be using a mobile device.

Early experiments with social media have left many dealers wondering whether they should continue to invest time and money in the platform and how to quantify the return on investment.

Detective Work

Photo: istockphoto.com/Vladimir Floyd

Are your investments working for you? Dealers who fail to test automated systems risk losing precious capital.