Haystak to Launch New Auto Dealer Website Platform
Digital marketing services provider is launching a new web platform designed to integrate Haystak Digital Marketing’s entire digital suite.
Digital marketing services provider is launching a new web platform designed to integrate Haystak Digital Marketing’s entire digital suite.
Auburn Volkswagen’s multichannel marketing campaign has boosted sales by engaging customers at every stage of the buying process.
Dataium reports that shoppers spend nearly twice as long on a dealer’s website, are five times more likely to submit a lead, and are twice as likely to look at a vehicle when the dealer provides a Carfax Vehicle History Report.
Car dealers tend to stick together when it comes to opposing any new business that poses a threat to the industry’s core foundation. But an FTC investigation has auto retailers questioning what the limits are when it comes to standing their ground.
Stik.com’s Jay Gierak sits down with Auto Dealer Monthly to discuss how his online review site builds authenticity for businesses and consumers by backing reviews with Facebook and LinkedIn accounts.
As consumer dependency on customer testimonials grows, automotive sites are exploring new ways to accommodate them.
Expert says converting online credit applications to closed deals requires a solid process, an emphasis on transparency and cooperation from the finance department.
CarWoo! released a new e-book that addresses a new type of consumer: the stealth shopper. The e-book offers approaches to influence this new car buyer, as well as best practices for providing the anonymity this customer demands.
DealerRater has launched a new segment for dealership service departments. Officials say the new offering is in response to an increasing number of online searches for auto repair and maintenance.
Dan Machu knows all too well the power of a referral. In fact, it’s how he got his start in the car business back in 2001.
Yelp’s Morgan Remmers speaks with Auto Dealer Monthly about the company’s latest changes. She also offers tips on how dealers can best use the platform.
Every good business needs a voice. So whom do you want to be the face of your dealership? And how can you be sure the right message is being delivered?
Edmunds.com reached a settlement with Humankind Design Ltd., the online reputation management firm the site was suing for posting fraudulent reviews on behalf of 25 car dealers nationwide.
Try this recipe for vehicle descriptions that are guaranteed to tantalize online shoppers.
Auto Dealer Monthly goes one-on-one with Lindsay Schultz, head of industry for automotive at Google, the parent company of YouTube.
