Facebook Ups the Ante
The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.
The editor says he’d push the “Like” button on a new feature Facebook is testing. In fact, he believes it could change the face of social media marketing.
Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
The magazine’s resident accounting expert lays out the key considerations for those who wish to become volume-unit dealers.
Google has definitely become a key sales tool for the people manning the front end, but it hasn’t been too kind to the F&I office.
George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.
Taking your parts and accessories department online can bring in business from all over the country, but there are several key issues to consider...
Dekendrick Woodard is an Internet sales manager who’s rolling about 28 vehicles per month, and he’s the No. 1 sales producer at Holt Chrysler Jeep Dodge in Arlington, Texas.
Still skeptical about investing in social media? Get started by encouraging positive reviews and more search engine returns.
A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.
The magazine’s digital marketing expert provides a nice primer for getting your digital ad strategy dialed in.
The magazine’s legal expert weighs in on a court case involving a consumer’s use of the RICO Act to sue a dealer.
Ali Amerrizvani offers three critical items a dealer must get right in 2013 to succeed online.
Daryl Tabor takes a look at one of the largest and loyal customer demographics in the country, and the dealers who go out of their way to serve them.
Jim Radogna offers 10 insights that will help you navigate the sometimes messy business of advertising.
Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
