Five Tips for a Stronger Dealership Website
Technology Expert Allen Dobbins shares five tips for dealers who want a strong Web presense.
Technology Expert Allen Dobbins shares five tips for dealers who want a strong Web presense.
Dealership Internet directors share what frustrates them the most about digital marketing, including frustrations with websites, vendors and different media.
When Ken Shaw Automotive’s rewards program first went live in 2010, Vice President and Co-owner Paul Shaw wasn’t exactly sure what to expect. In the past year the dealership has sold 50 vehicles to customers who redeemed points from the rewards program.
Industry Attorney Tom Hudson outlines how a Georgia auto dealer was sued in Pennsylvania court.
Dealers and managers share their insight on several different types of digital marketing along with why digital marketing is important, reasonable expectations for digital marketing, and time and money investments.
Tony Troussov, the general manager of Walser Toyota Scion, covers why dealers should monitor and measure their businesses’ online reputations and suggests how a dealership can begin monitoring and growing the number of positive reviews online.
To properly evaluate data from Internet marketing efforts, industry expert Jason Ezell explains that dealers must first define success metrics for the different types of online marketing.
Attorney Thomas Hudson shares insightful correspondence he had with another lawyer who represents dealers regarding finance charges, TILA, Regulation Z and more.
The parts department is the only department in the dealership that can place an order for almost any type of part and never be questioned about it. CPA David Keller explains why dealers should look at their parts departments to see how it’s really being managed.
Does a dealership really need a website optimized for mobile devices? The short answer is yes. Author Kimberly Long offers perspectives from both dealership personnel and technology providers on the benefits of having a mobile website.
QR, or quick response, codes represent fairly new technology, and their potential applications within the dealership are still being explored. Author Kimberly Long presents a brief look at using QR codes in the dealership.
Technology expert Allen Dobbins discusses the importance of updating the technology that helps run a dealership to compete in today’s right-now society.
Industry Attorney Thomas Hudson reports on information about what the Federal Trade Commission (FTC) and the newly-created Consumer Financial Protection Bureau (CFPB) intend to enforce.
Joe Chura, Internet and e-marketing director of the Hennessy Ford stores near Chicago, Ill., outlines five free, simple ways dealers can improve their websites.
Author Brian Shackelford explains the difference between continuous auditing and continuous monitoring and discusses the use of continuous monitoring to ensure the effectiveness of internal controls and prevent fraud inside the dealership.
