Many people relate CRM to customer follow-up. While follow-up is an integral part of CRM, some believe managing your customer relationships long before the sale is just as crucial. At Anchor Subaru and Anchor Pre-Owned, customer relationship management (CRM) begins as soon as a potential customer ...
Jim Rucker - How often do you search Google and the other search engines for your dealership name? Weekly? Monthly? Rarely? You should be doing it often. Your potential customers do. It's actually the most important ...
Many dealers dig into reports that spell out how many units each salesperson sold, how many ROs the service department has written and how many ancillary products the F&I office has sold. As informative as the data in those reports are, they are all history reports and don’t do much to drive more traffic or sales. Today, many dealers are digging through their ...
For the three Dagenais brothers, one of the biggest challenges they faced while negotiating to buy out the local Ford store in Escanaba, Mich., involved keeping their pledge of strict confidentiality. In a Midwestern town like Escanaba, that commitment required ...
Jason Ezell - Although OEM sites are still the most visited by online shoppers, third-party sites are no longer the second most visited sites. For the first time, dealership Web sites are the second most visited Web sites by online car shoppers! A reported 60 percent of these shoppers went to the ...
Jim Rucker - The scope of the automotive industry has changed over the last several months. Web sites are becoming more functional, offering the quality that consumers demand when trying to research vehicles online. They're not all perfect, but for the most part, they offer inventory, credit applications and other ...
Todd Swickard - The hype is building about mobile marketing and how it will affect automotive in 2009. Early adopters are pushing text messaging and mobile Web advertising. Those who sell mobile marketing services say it’s the future of CRM. After all...
David Keller - I have talked to many banks in the past few months, and guess what? They don’t seem to be in the business of loaning money anymore. Seems strange, as they should have a hard time making a profit if they pay depositors and...
Glynn Rodean -There are many different functions a BDC can perform. Some of the most popular ... in-house BDCs performing well include: working Internet leads, working purchased leads, taking incoming sales calls from advertising and direct mail and ...
Rick Gibbs -Despite current economic conditions, the rate of technological change continues to grow at exponential rates. This is extremely important to your dealership because it ultimately affects the way consumers shop and make purchase decisions...
Rob Anderson - The headline is the most important aspect of any type of advertising. There are several ways to approach a headline. Most popular for me is the problem/solution headline. I deal a lot with credit, so the most prominent example is...
Jason Ezell - Now is a time to focus small. It's a time to not only look at the big picture, which is, frankly, a bit overwhelming and even a little scary, but to focus on the smaller, more immediate picture ...
Glynn Rodean - During the preparation stage, most business development efforts should be outsourced, and the dealership will assume the bulk of the business development duties in the final stage.... The preparation stage involves four crucial steps:
David Keller - You may not be able to control the new car market, the economy in general or the finance companies, however, what you can do is take another hard look at your business and figure out what is working for you. Meet with your managers weekly to...
Thomas B. Hudson, Esq. - Lawyers who make their livings suing car dealers have latched onto yet another way to get their hands into dealers’ wallets. A slew of class action lawsuits around the country allege claims against dealers when...
