Robert Moore - ... before jumping on the Internet-charged bandwagon, you should ask yourself, “Do I need more leads, or do I need to do more to improve my performance with the leads I already receive?” ...
Jason Ezell - ... of all the traffic (actual visitors) you get to your dealership Web site, 42 percent have not even decided whether to buy a new or pre-owned vehicle ...
David Keller - There are a lot of prior customers we don't think about until they walk through the door again to see us. We have to contact them first. We have to make an effort to be in front of them...
Phil DuPree - A four-hour response time is a good target (the average dealer response time is between five and six hours), but the faster the response, the better...
Rob Anderson - The Hispanic market is the only auto-buying market in the country experiencing growth. Have you begun to target Hispanic people whose first (and sometimes only) language is Spanish? If you haven’t, you might be ...
Rob Chesney - A growing number of dealers are finding that online used vehicle sales are an efficient and profitable way to increase revenue ...
Howard Polirer - Although independent dealers don’t have all of the Internet advantages of franchise dealers, most are vigilant when new tools are developed that can grow their business. Independent dealers who are advertising on the Internet...
Ted Rubin - In addition to qualified, dedicated personnel to man the chat, you also need knowledgeable people to continually analyze the methods that are working best...
Harlene Doane - For some technology issues, the answers are black and white. There is a right way and a wrong way to approach them. For other issues, there can be a great divide in opinions—even among those who work in the industry. This month, three questions asked by dealers warranted a closer look ...
Glynn Rodean - A business development center (BDC) is a dynamic entity that needs to be able to expand and contract. When it comes to growth, there are different reasons to expand and several methods of expansion.
Jason Ezell - ... 90 percent of everyone out there looking to buy a car goes online at some point to research that purchase, the Internet can give us the most accurate, current and specific facts about shopper trends ...
Thomas B. Hudson, Esq. - Sometimes it seems like there’s just no end to the ways a dealer can get into a legal jam. That’s really not surprising ... Here’s an example of a dealer’s problems arising from the sale, or non-sale, of credit insurance...
Tom Herald - One of the most common reasons cited for the high failure rate of CRM Systems is poor data quality. It is also one of the easiest problems to avoid.
Daymond Decker - At the age of 27, Bob Tasca Sr. opened his first Ford dealership with a completely new mindset: one-price selling and unparalleled customer service, both of which were unheard-of ...
Jim Jackson - ... there are many new technologies in the car business that can and will change your performance. Here are some basic guidelines for using technology that, if applied, will improve your potential ROI.
