Daymond Decker - The decision was made to integrate AuroraMotors.com into other advertising media and to utilize Search Engine Optimization and advanced Search Marketing campaigns to drive the home-bound Alaskans to the dealership’s new virtual showroom...
Lisa Asbell - If you have a data breach and a customer suffers losses (or even worse, if multiple customers suffer losses), you can be held responsible for those damages along with federal and state fines...
Jeff Smelley - Early next year the FCC is scheduled to auction additional airwave space to wireless providers. In so doing, Kevin Martin, chairman of the FCC, proposes to remove the restraints which cell phone providers have enjoyed for years.
Rob Anderson - Think about your presence in the marketplace. What does it say about your dealership? Are you all about: price, warranty, service pre-owned or a combination of these and many others? You have to be “about” something.
Thomas B. Husdon, Esq. - The estimated cost to disassemble the engine was $1,500. Van Eman believed that C.A.R.S. had no intention of honoring the limited warranty and would continue to demand additional tear down and diagnosis until...
David Keller - Accounting for the different types of car deals generated from your F&I programs is important if you want to completely understand your business operations and the resulting effective gross profits...
Rob Chesney - The ability to market and sell vehicles online is becoming more critical every day. Below are a few best practices from dealers using eBay Motors to help your dealership make the leap online...
Daymond Decker - In this highly competitive industry, top-performing dealers capitalize on innovative search marketing strategies to ensure that their Web site appears ahead of the competition on the most popular searches...
Chip Perry - Over the last few years, consumers have increasingly adopted broadband Internet access, which has opened the door for Web sites to provide more sophisticated services...
Jeff Smelley - Data access is a matter of providing each employee with availability of the information and resources required to perform their jobs optimally while blocking unfettered access to other information which may be sensitive in nature.
Rob Anderson - With television advertising, there are three main types of advertising campaigns. The first is branded by the manufacturer, these leads however have not decided to purchase from your dealership.
Rob Chesney - A subscription based service, called eBay Motors Local Market, was recently introduced that allows dealers to upload as many vehicles as desired and make them available to buyers within a 100-mile radius...
Thomas B. Hudson, Esq. - Just as any good car salesperson will know the mechanical and performance specifications of the vehicles, the salesperson should know the characteristics, terms and conditions of the financing, leasing and related services.
Dave Keller - Gross-profit percentages are very important if you want to show a profit in the service and parts departments. You should set your goals to achieve 70 percent for labor and 40 percent for parts...
Daymond Decker - To gain the systematic processes and controls necessary to operate effectively and efficiently, David Taylor contracted with a technology consultant with automotive digital marketing credentials and proven results...
