Jason Ezell - When potential customers do a query through search engines, the search engine’s function is to weed out irrelevant content to locate exactly what the user wants...
David Keller - How do you start your planning? Ask yourself what you want to accomplish. Put it on paper. It doesn’t have to be neat, or complete, in the beginning...
Karen Steckler - Dealership owners know the livelihood of many individuals, beyond their immediate family, are dependent on their business operations...
John Carroll - “These are business people who happen to be in the auto industry, not car guys. They wanted to cut back on the expenses for the traditional ways to bring in traffic.”
Jeff Smelley - Heat adversely affects most equipment and is the most often overlooked threat to your equipment. Today’s faster computers draw more electrical power than ever and therefore generate more heat internally. Internal heat is far more likely to compromise your equipment life than external heat.
Of all new car buyers, 75 percent shop online before making a buying decision. How do you as a dealer use this to your advantage?
Karen Steckler - Correctly classifying them will result in the largest amount of depreciation in the shortest period of time, thereby maximizing your tax savings...
Rob Chesney - Education was key to the Fuzy’s success on eBay Motors. They attended seminars to build their knowledge and continue to work with their eBay Motors account manager on new strategies...
Rob Chesney - As Internet sales services continue to grow and improve, many customers, that were previously unreachable, are quickly becoming available online...
Todd Swickard - If you haven’t done it lately, go through every page of your Web site. Make sure it is as complete and easy to use as possible...
Steven Chessin - Keep It Simple Stupid (KISS) approach, which I’ve never forgotten.Oddly enough, this also happens towork best when considering the Internet sales process...
Jason Ezell - Full color, full page and the only text in the ad are the words: “There are no specials available, please check back later.”
Dave Keller - The office staff should focus on reconciling all balance sheet and some income statement general ledger accounts to ensure the balances are accurate.
Jennifer Rincon - A bulletin board, tacked with daily appointments, motivates everyone to stay on task...
Thomas B. Hudson, Esq - Parker and Konopinski sued Klaben and Progressive alleging, among other things, negligence and fraudulent misrepresentation...
