Jeff Smelley - Web-based services and applications can be a real asset to your dealership. Just be aware of that not all services are equal; nor are all license agreements and that there is no such thing as totally secure.
Jeff Smelley - Look around, inspect the details and find out if your perception is in fact your reality. If you are uncomfortable doing such a reality check, hire a consultant. An independent party will not overlook items due to assumptions or preconceived notions.
Jeff Smelley - High speed Internet access has made many things available today that were not previously possible. This ability to connect brings valuable remote services to your desktop, but not all methods are equal.
Jeff Smelley - Computer system support is a widely varying service ... is your definition the same as your software/hardware provider(s)?
Greg Goebel - The 2005 Internet Dealer of the Year Award once again goes to Dave Smith Motors, of tiny Kellogg, Idaho (population 2,395...
Greg Goebel - You can have the best lead providers, the best Web site and the best CRM tools, but ... will most likely buy somewhere else...
I can scarcely think of a situation where the addition of a CRM tool would not be a welcome and needed addition
Ali Amirrezani - Matrix marketing systems are a highly effective way to increase a dealership’s business, but they can be confusing at first...
Ali Amirrezvani - Rich Media can be defined as any marketing solution that uses streaming audio, video and interactive elements to deliver a message that cuts through other marketing messages...
Rob Chesney - One simple fact: the Internet is giving automotive consumers the control and the power that they’ve never had in the past...
Greg Goebel - Three things remain important ... Time, the outbound call, and the ability to work the deal with “typical” Special Finance processes...
Thomas B. Hudson, Esq. - It’s hard enough for dealers to get this compliance stuff right without having two sets of documents...
Thomas B. Hudson, Esq. - Both Goodguys and Snakepit need a legal compliance program, constant legal training and ethics workshops. But that's all Snakepit has...
Thomas B. Hudson, Esq. - Interested in a helpful training aid that you could use to educate your dealership personnel about one ... selling and financing cars?
Thomas B. Hudson, Esq. - Well, in the battle between car dealers and their various adversaries, the adversaries are trying to pick the vocabulary...
