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Polk Debate Settled

Brian Hudson - What the situation cried out for was for guidance from someone or some body that actually knew something about TILA and Reg. Z...

What Exactly Is DMS?

Jeff Smelley - DMS stands for Dealer Management System ... a system yielding quantifiable, reliable and timely information to the dealer

Work Smarter, Not Harder

Craig Colendar - When I was working in dealerships, I would write out each salesperson’s previous yearly results, set aggressive goals for the coming year and then apply the math necessary to get the job done: how many phone ups per day, floor ups per day, be-backs etc. I would review the game plan with each salesperson, enthusiastically emphasizing the ...

What Is Customer Relationship Management (CRM)

What does Customer Relationship Management, or CRM, mean to you? Is it signing up with a call center to make customer service calls to all your prospects and service customers? Is it hiring a team of customer service specialists to handle inbound and outbound calls? While dealers may have an infinite number of ways to define CRM and the best strategy ...

Twenty Ways To Save On Your Computer System

Sandi Jerome - Your dealership’s computer system is often the most expensive outside service that you pay monthly. Here are twenty ways to save money on your computer system and get more value for the dollars you are spending.

Five Top Questions About System Administrators

Sandi Jerome - Today, dealerships are a maze of networked computers, factory DCS PCs, third-party software, integrated phone systems, and web sites. Less than 10 percent of dealerships have system administrators, but many are considering hiring one in the next year.

Is Your DMS System Ready for Star?

Sandi Jerome - STAR was organized in May 2001 and has grown to include about 98 percent of the OEM that the 8 major DMS members support. It is a non-profit, auto industry-wide initiative to create voluntary IT standards for how manufacturers, dealers and customers communicate with each other.