UnityWorks Releases Dynamic Inventory Video Ads
UnityWorks now offers a VIN-based video ad platform designed to push dealer inventory to Google, YouTube, Facebook, and Instagram.
UnityWorks now offers a VIN-based video ad platform designed to push dealer inventory to Google, YouTube, Facebook, and Instagram.
VinWorx 2019 will be held Oct. 7–9 in Fort Worth, bringing VinSolutions users together with performance managers and other industry experts.
fusionZONE Automotive has hired automotive industry digital marketing specialist Adam Swanson as OEM director.
The combined company retains the Affinitiv name and now includes more than 6,500 dealer accounts managed by 800 employees and generating approximately $200 million in revenues.
Twenty-five-year industry veteran Keith Baker has joined DealerBuilt as the DMS provider’s chief revenue officer.
Darwin Automotive’s new U-Draw feature was designed to allow users to draw on, mark up, and circle items on mobile devices throughout the vehicle financing process — at the dealership or anywhere else.
Shoppers are increasingly moving online for all purchases. Few auto dealers have fully realized the competitive marketing advantage this potentially lucrative data stream can bring.
Manheim Market Report now includes personalized vehicle inventory suggestions, a new feature designed to help dealers quickly find the right vehicle at the right price.
Podium has joined Kia Motors America as a preferred provider in the factory’s Social Media & Reputation Management Program for U.S. dealers.
KAR Auction Services will spend $3.75 million to build a new headquarters for its TradeRev division in downtown Indianapolis’ Century building, the former home of Indiana’s first automaker.
Volvo dealers will soon be allowed to pull new vehicles off their lots and into the Care by Volvo sub service, a significant change that leads a list of reported revisions to the embattled program.
A new, proprietary algorithm built into ADESA.com was designed to identify the best vehicles for each dealer’s pre-owned inventory needs.
Manheim policymakers believe predictable pricing will persuade more dealers to take advantage of post-auction inspections after buying in-lane, at a physical sale, or through digital channels.
Ryan Norris and Toyota of Easley (S.C.) have all but abandoned traditional advertising to focus on building an online library of videos inspired by customers, starring the dealer, and driving sales and service traffic — often with no mention of buying a car.
A new integration with F&I Express brings VIN-specific F&I product rates and content to DealerSocket’s Precise Price digital retailing tool.
