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Digital

Cox Automotive: Car Buyers Still Need Dealers

The latest research by Cox Automotive finds car buyers continue to rely on instore visits even as digital information sources proliferate.

Cox Automotive’s ‘Future of Digital Retail Study’ reveals that dealerships remain central to the car-buying experience, but the instore experience tends to fall short of consumer expectations.

Survey: Online F&I Improves CSI

Customers who are able to initiate the financing and F&I product selection process online report a better overall car-buying experience, according to a new survey from SpringboardAuto.

Top 5 CIM Trends for 2018

The consumer identification management experts at Infutor list artificial intelligence, blockchain marketing and chatbots among the leading trends that will shape the way auto dealers drive appointments and sales this year.

Hire Introverts to Increase Sales

Today's car buyers are more interested in resourcefulness than sales pitches, and dealers are hiring sales professionals whose personalities reflect those needs.

TrueCar Settles California Dealer Suit

TrueCar has agreed to switch California auto dealers from a pay-per-sale to a flat-fee subscription model and double their indemnity to $50,000 to settle a lawsuit brought by the California New Car Dealers Association.