Paul Potratz of Potratz Advertising introduces “How to Be More Social,” a roundtable interview conducted by the editors of Auto Dealer Today with five dealership social media managers. Click here to read the article and learn how these experts are using practical methods to harness the power of social media to drive appointments and sales for their stores.
Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.
Describing dealership data breaches as an ‘imminent threat,’ Helion Automotive Technologies’ Eric Nachbahr has issued proactive security recommendations for auto dealers.
A new analysis of consumer behavior data suggests that decluttering dealership websites increases profit, data collection and click-throughs.
Facebook’s new ad categories give dealers the opportunity to create multiple campaigns to target increasingly down-funnel car buyers.