Your trusted source, always on top. Set us as your Preferred source on Google

Digital

Bryan Honda, Reynolds and Reynolds Unveil First ‘Vision’ Dealership

The managers of Bryan Honda partnered with Reynolds and Reynolds to create the first “Vision” dealership, a strategy that could turn the Fayetteville, N.C. store into a standard bearer for...

Dealer software provider Reynolds and Reynolds and Bryan Honda have partnered to convert the Fayetteville, N.C., store into the world’s first “Vision” dealership. The project centers on a new solution that will capture each new customer and track their needs and any actions taken at the dealership.

ADT Names 2016 Dealers’ Choice Award Winners

The publishers of Auto Dealer Today announced the winners of the 12th annual Dealers’ Choice Awards. The awards are based on a comprehensive survey that allowed dealers and dealership personnel to recognize their favorite vendors, suppliers and finance companies in 34 categories.

Selly Automotive Announces Integration With Skywerks DMS

The integration will eliminate redundancies while increasing dealer efficiency, according to the announcement. Now both new and existing Skywerks dealers will be able to take advantage of the Selly Automotive platform, the announcement adds.

Hearst Magazines Launches New Auto-Focused Division

Hearst Magazine today announced the formation of Hearst Autos, which is bringing together the media giant's collection of automotive businesses into one dedicated division. Hearst Autos will be composed of both business-to-business and consumer-facing brands like Car and Driver, Road & Track, Jumpstart Automotive Group and Veretech Holdings Inc.

Your Ecommerce Director: In-House vs. Outsource

Among other duties, a dedicated ecommerce director builds and maintains their dealership’s presence online, on social media and on third-party review sites.

Who is in charge of your digital campaigns? Building an online presence requires real leadership, and the choice between hiring an in-store ecommerce director or outsourcing those duties depends upon the wants and needs of the individual dealer.

5 Dos and Don’ts of Local Search

Where is that dealership? In-market car buyers rely on local search to quickly and easily find businesses in their area.

Local search is absolutely essential to making sure car buyers can find you, but it is an easy target for competitors and disgruntled employees who may wish to hijack your directory listings.

GoMoto Adds Kelley Blue Book Integration to Platform

Through the integration, users of GoMoto's Customer Experience platform will be able to offer Kelley Blue Book's appraisal tool as part of the initial customer registration process. Users will also be able to use the appraisal tool to get service customers to trade up and explore their inventory.

Shoppers Satisfied With Dealership Experience, Study Shows

Eight out of 10 shoppers are entering the dealership and leaving satisfied, according to the 2015 Channel Immersion and Perspectives study published by Foresight Research. And the remaining dissatisfied shoppers have suggestions for dealerships as to how to make the experience even better.

Dealers’ Choice Awards Voting Open Until April 15

Dealers and dealership personnel are encouraged to vote for their favorite vendors, suppliers, banks and finance companies in 34 categories covering new- and used-car leads, training, marketing, F&I products and more. Voting for the 12th annual Dealers’ Choice Awards is now open and will remain so until midnight on April 15.