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Digital

'Pump Up Your Volume' Manheim Campaign Begins

Manheim kicked off its month-long “Pump Up Your Volume” campaign on Monday, It's designed to promote inventory from key consignors as well as Manheim's large selection of sought-after luxury and non-luxury certified pre-owned vehicles.

Ford Forms Mobile Tech-Focused Subsidiary

With the formation of Ford Smart Mobility, the automaker has its sights on becoming one of the leaders in connectivity, mobility, autonomous vehicles, the customer experience, and data analytics.

Get Your Customers Back

At Pacifico Marple Ford Lincoln in Broomall, Pa., the Pacifico brothers and their partners are employing loyalty geofencing to retain more sales and service customers. Photos:Kirk Hoffman

Loyalty geofencing is helping dealerships like Pacifico Marple Ford Lincoln recapture car buyers by sending powerful, targeted, above-the-lock-screen messages to their smartphones.

California Dealers Question Legality of GM’s Online Sales Portal

General Motors responded on Friday to legal concerns raised in a Feb. 8 letter from the California New Car Dealers Association. The automaker said it is not infringing on its dealers' used-vehicle operations, adding that projected sales from its Factory Pre-Owned Collection program will represent 'roughly 1% or less of current used retail volume our dealer network sells.'