The editor delves into two studies that paint a bleak future for dealership service departments and a third that says vehicle owners are there for the taking.
Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.
An efficient, profitable parts and service operation can generate steady revenue and keep customers coming back.
The magazine’s service coach breaks down a service-selling process that can deliver a 30 to 50 percent closing ratio.
Facing OEM-mandated facility upgrades, Hoffman Audi took the opportunity to give its service drive a makeover that is winning praise from customers.