February 2014

  • Cover Story

Ladies' Night: Marketing to Females

Reaching highline customers has its challenges, but Lexus of Massapequa’s Rose Cruz has set her sights on an even more focused market: women.

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In This Issue

Article

New Customs

Article

Who Can Take Your Place?

Article

No More Excuses

Article

Check Your DMS Bill

Article

The Year of the F&I Pro

Article

The Independent Spirit

Article

Objection Handling for Dealers

Article

Give Yourself a Raise

Article

What’s New?

Article

Online Marketing: On the Brink of Innovation

Christine Clabaugh

Article

February 2014 Sales Pro: Christine Clabaugh

Article

Second-Half Comebacks: Ford, VW and Yelp