March 2015

  • Cover Story

The Social Media Superman

Rico Glover is on the path to success at Bryan Honda, where he and General Manager Tim Roussell are building a small-city dealership into an online powerhouse.

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Digital Edition

In This Issue

Twenty years into the Digital Age, some dealers still refuse to acknowledge the shift toward and profit potential of properly converted Internet leads.

Article

The New Old Guard

You must have the team ready to do the job and know what success looks like and how they will be measured. Quantity of leads is never a successful plan.

Article

A Fool’s Errand

For third-party lead providers, it's clear that providing dealerships with the highest quality leads, in the areas they wish to target, will be key.

Article

The Future Is Now

Dealers need to clearly articulate what is different and better about their organizations. Price is only relevant in the absence of value.

Article

The Lead Conversion Gap

The misguided attack on starter interrupt devices stems from a fundamental misunderstanding of their function and the benefits they offer to car buyers.

Article

Better Than Repossession

Sales Pro of the Month Oscar Rodriguez. Photo: Jessica Rodriguez

Article

A Fish in Water

David Gesualdo, Auto Dealer Monthly Publisher.

Article

Taking the Lead