John Carroll - "When someone is online, they do have a choice," says Rosenthal, so forget bad cars with high miles and ugly colors...
"the ability to be able to have a working relationship with a lot of dealers. Thinking long-term, that’s probably the key."
Rob Chesney - Incorporate the same logo, colors and graphic style in your listings that you use in your marketing materials...
Rob Chesney - Make sure you provide a full exterior view of the vehicle, with four separate pictures to capture the front, back and sides...
Becky Chernek - Does your F&I manager automatically ship the loans of sub prime customers away from your primary lender? What is the magic credit score number that triggers this policy ... 620?
Sean Wolfington - Many managers are always thinking about what their sales people should be doing for them to sell more cars,to sell more cars ...
Sean Wolfington - Herb Chambers drives revenue to service and parts department through e-marketing...
Sean Wolfington - One of the reasons Courtesy Chevrolet has a lot of success on the Internet is because they have become masters of e-mail marketing...
Darin George - If there were a prize for the most asked question in car sales, “What’s your Best Price?” would get it hands down. How you handle this question will determine IF you sell the vehicle and IF you maintain any gross profit ...
Sean Wolfington - Dick Hannah in Portland, Ore., became a dominate force in Internet retailing by rethinking their marketing strategy and recognizing there is a lot of money to be made in special finance online.
