Kia - Tagged Posts - Auto Dealer Today

Kelley Blue Book Announces 2014 Brand Image Award Winner

Honda holds onto its reign as best overall brand and most trusted brand, while Kia, GMC, Jaguar earn first Brand Image Awards.

Below-Prime Car Buyers Less Loyal Than Average Car Buyers

A new brand loyalty report from CarFinance.com found that below-prime car buyers are less loyal than the average car buyer. Kia topped the list of brands this group is most loyal to.

Opting In: Text Marketing

Consumers are gravitating toward businesses they can reach by smartphone, and that’s exactly where McCafferty Auto Group is looking to capture new business.

Comments Are King

Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.