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What's My Car Worth (Handling Trade-Ins)

Darin George - ... the customer will still listen to you and follow you all around the dealership. Because you’re the first sales person that has told them what they have been waiting to hear. They love you ...

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Herb Chambers Creates own Regional Online Buying Service

Sean Wolfington - Herb Chambers began their regional online buying service by creating an e-CRM Business plan to outline their goals...

Search Engine Marketing Buyers Guide - Part 1 Choosing he Right Provider For Your Dealership

Dean Evans - A skilled provider will give you the tools you need to easily measure the success of your program...

Schomp Automotive Sells 100 Extra Cars in One Month

Sean Wolfington - Respecting the customer starts with selling according to the needs of the customer and saying goodbye to high-pressure...

Sheehy.com Increases Leads Over 300 Percent in 60 Days

Sean Wolfington - Sheehy sold an additional 414 cars in one month online while decreasing their advertising costs...

Management

Rick Boudreau - Management is about leadership: establishing priorities, setting goals, getting things done and making things happen.

Cash Is King Cash And Shorter Term Financing Support Profit

Becky Chernek - Vehicle manufacturers, in an attempt to sell more cars while limiting rebates, have been promoting a one-price strategy...

Search Engine Marketing Buyer's Guide Part 2 Level Of Expertise

Dean Evans - Part II will cover key questions to ask regarding the service provider's level of expertise with search marketing...

CRM in the Dealership: Is it Hype or Help?

Do you REALLY know everyone who walks through your dealership doors? What about those who never physically visit your dealership, all their hard work, searching and purchase decisions are done over the Internet? Knowing your customer is not only about calling them by name, it is understanding how you can manage ...

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Building Trust Using Menus Credibility And Profitability In F&I

Becky Chernek - Continuously review the menu to ensure that only the most important and beneficial products are made available ...