Todd Swickard - The ad industry would have you believe using eight percent to 10 percent of your marketing budget for Internet marketing is acceptable...
Todd Swickard - “Money for the Internet” is a phrase that can make dealer principals and marketing managers cringe...
Bruce Thompson - Many dealers are holding back when it comes to investigating and installing the tools for enhancing operations and sales.
Bruce Thompson - The appraiser. The decisions this individual makes can swing a dealership's sales 35 percent or more;...
Shelly Thompson - Individually scored credit-based lists can be a very effective tool for a dealership in generating non-prime and prime leads ...
Bruce Thompson - Dealers have a renewed opportunity to generate activity with used vehicle inventory ....
Tom Azbill - A dealership can’t let a month or week go by if one or more members of the BDC are struggling to set appointments...
Would I keep an employee who was late to meetings, left early, etc?
Donn Wray - Assume that your property is contaminated with gas that leaked from the underground storage tanks, and will cost $500,000 to clean up. What do you do?
Charlie Crowder - Look at Internet leads. Many companies sell them for around $25 per lead. Buy 100 leads, and your CPL is simple.
