New CRM technology is great but by itself is not enough for success in customer relationship management. Author Philip Barras discusses the importance of strong CRM processes with an emphasis on the basics.
At Germain BMW of Naples, the store’s customer relationship management strategy was built around maintaining the balance between handling leads efficiently and maintaining a personal touch.
Author and dealership general manager Joseph Clementi reflects on the numerous ways in which technology has impacted all parts of the dealership.
Becky Chernek - The approval process and the funding of the deal are completed so quickly that consumers can get into and out ... with less aggravation.
Kevin Day - Having a system for each department in your dealership that flows to other departments is the key.
Sean St. Clair - Today, the surplus property agency’s presence on eBay Motors has become so extensive that they sold 1,809 units in 2003...
Sean St. Clair - “eBay Motors is the best tool on the planet to sell the volume of cars that we do,” Reyes said...
Darin George - There is an old saying; the easiest customer to sell to is one that you have already sold to. The sold customer follow-up is the single-most important aspect for long term success of a sales representative and the dealership they work for ...
Darin George - Your customers have already made the decision to look and possibly purchase a new vehicle when they enter your dealership...
Darin George - There is an old saying in the car business...“the customers that pay more are your best and happiest customers for life”.
