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Dealing With The Price Shopper

Darin George - Giving a customer our best price to shop around with can be done by the receptionist or a salesperson with a heart beat ...

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Its all Psychology

Darin George - Never write down the first or second number the customer says because it will give them hope ...

Asking For The Sale

Darin George - Never forget how you felt when you bought your first car. The emotional intensity level of the customer is at its highest, and how we proceed will determine if we sell the vehicle ...

F&I Manager Or Clerk?

Bryan Goudy - The F&I office ... it has changed forever the way automobile dealers sell their accessories and aftermarket products.

What's Your Game Plan?

Jim Jensen - Our lives are complicated by things that concern us, but sometimes those are things that we have very little or no control over, such as geopolitical events or business closings ...

Overlooked Profit Potential

Kevin Day - When was the last time you sent your people to a training course or had a professional trainer come to your store? I would recommend an ongoing training program in place that utilizes the menu process. In today’s society our finance department must not only make money, but must also

Welcome To The Gramm-Leach-Bliley Privacy Act

Keith Whann - “financial products and services” includes the financial institution’s evaluation of information collected in connection ...

Polk Debate Settled

Brian Hudson - What the situation cried out for was for guidance from someone or some body that actually knew something about TILA and Reg. Z...

Advertising & Marketing: Is It Rocket Science?

Dan Henderson - There is a difference between advertising and marketing. Advertising is used to create awareness where marketing is the selling of goods and products. In the car business we should always be marketing.

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The "Consumer Wins" Argument For Starter Interrupt Devices

Thomas B. Hudson, Esq. - dealers and finance companies operating in the sub prime arena believe that the use of starter interrupt devices is a good thing...