Autotrader and Dealer.com websites recorded increases in search share for Acura, Alfa Romeo, Buick and Infiniti, each of which ran national ads during the first weekend of the NCAA men’s basketball tournament.
Infiniti dealers now have the opportunity to partner with automotiveMastermind, which offers predictive analytics to drive sales and customer retention.
CarHub.com today released results of a consumer survey designed to help manufacturers and marketers select which models to advertise during the upcoming Super Bowl.
The CFPB really is following you, and every mistake you make in the showroom and in your advertising can lead to an enforcement action.
Customers who bought cars from Hooman Toyota of Long Beach are angry after losing the perks of an offer they paid into following the dealership's change of ownership, NBC 4 News reports.
Edmunds has launched Edmunds Ad Solutions, a mobile-optimized ad tool designed to help dealers target in-market car shoppers on Facebook and Instagram using the firm's first-party shopping data.
Jill Merriam set out to change the car business mentality, and her ‘Dealer for the People’ campaign and experiments with personnel and processes have paid dividends for Key Hyundai.
In response to the state dealer association’s claims that Tesla Motors is in violation of state and federal advertising laws, the state DMV issued a warning to electric vehicle makers about adhering to such laws.
Failing to nominate a compliance officer is like betting against the regulatory house.
Opportunistic dealers are using geo-conquest mobile advertising to steal prospects from their competitors’ showrooms.
