customer satisfaction - Tagged Posts - Auto Dealer Today

Starting in Gear

Harry Klekos puts his all into his first meeting with each customer, and he expects them to be just as upfront as he is.

Infiniti Dealers Ranked Highest In Treatment of Customers

Infiniti dealerships treat its customers best, at least according to the newly released 2016 Pied Piper Prospect Satisfaction Index (PSI) U.S. Auto Industry Benchmarking study. Now in its 10th year, the study measures how car shoppers are treated at the dealership.

Sit Back and Unwind

Back-outs are part of the dealership life. What’s your policy?

3 Pitfalls of Analysis

Properly analyzing the connection between a positive online and in-person experience requires dealers to reconsider the way you analyze metrics and respond to bad reviews.

3 Ways to Get Personal

General sales manager explains how facility tours, trade walks and common courtesy can restore the human touch to an increasingly digitized transaction.

I Heart Millennials

Whatever their age, car buyers appreciate service, professionalism and the opportunity to save time and money.

J.D. Power: Perception of Manufacturer Website Speed Impacts Shopper Satsifaction

According to a new J.D. Power study, new-vehicle buyers were most satisfied with Ram’s website, closely followed by Porsche. The study's main conclusion was that satisfaction with an OEM's website can impact a customer's decision to test drive a vehicle or not.

Customer Satisfaction is Worthless

A dealership GM says anybody can create an acceptable experience, but creating repeat business is an endeavor unto itself. He offers five practical tips for pricing and retaining your most loyal customers.

Turn Dealbreakers into Dealmakers

The art of selling additional cash down payments takes on added importance during the holiday season.

5 Ways to Redefine the Customer Experience

Facilities expert shares five design trends that are driving sales and service at dealerships nationwide.