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Pricing

Point And Shoot

Marketing expert explains how selling a car is like selling a camera: You have to create brand awareness before trying to sell a price.

3 Sales-Killing Words

F&I expert identifies three words producers need to avoid at all costs when working with customers. Find out what they are and what words you should use instead.

Effectively Manage Inventory with Digital Marketing Strategies

Expert, Ali Amirrezvani of DealerOn, discusses how to use digital marketing strategies to effectively manage and accelerate the turn rate of your inventory. Ali teaches you how to harness the power of your website to help move both your new and old inventory.