Removing The Roadblocks
Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
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Why do marketers keep talking about the future of auto retailing when there are old issues that have yet to be resolved?
Dealers open up their social media playbooks, and reveal the dangers and challenges of building and maintaining an online reputation.
'Momentum' is the theme of NADA's 2013 convention, where dealers will meet to determine how to build on last year's industrywide gains.
Ali Amirrezvani, president and CEO of DealerOn, discusses changes dealers can make to their digital marketing strategy to include an under-served segment online, F&I.