customer satisfaction - Tagged Posts - Auto Dealer Today

Haystak Earns Google AdWords Premier SMB Partner Award

Haystak Digital Marketing earns Google AdWords Premier SMB Partner Award for customer satisfaction for second year in a row.

Serving Up Sales

Terry Longmore was focused on service-department sales long before it became fashionable. That dedication is paying off for Beasley Ford Lincoln, where Longmore’s department is capturing 3 to 5 percent of his store’s sales leads from customers waiting in the service lounge.

Counting On Service

An efficient, profitable parts and service operation can generate steady revenue and keep customers coming back.

Comments Are King

Asking every customer to submit an online review is the best way to encourage positive reviews, head off negative reviews and get car buyers talking about your brand.

Sales Professional of the Month: Mike Smith

In his 41st year working at Jim Bass Cars & Trucks in San Angelo, Texas, Mike Smith has sold nearly 140 units in the first half of 2013.

Going Toe-To-Toe With Google

If your business depends upon online search results, any changes to Google’s algorithm can have a profound effect. Web marketing expert offers six steps for responding to an unexpected change.

The Invisible Customer

Your CRM contains a goldmine of sold customers, however industry pros explains why these leads often go missing.

Perception Is Reality

Taking a customer-first approach to the buy-here, pay-here business can minimize your repossessions and encourage repeat and referral business.

Managing By The Numbers

A dealership’s financial statement can reveal exactly how it’s perceived in the community. The magazine’s accounting expert identifies the metrics that tell all.

Construction Delays

George Grubbs III’s Infiniti dealership is smack in the middle of a major roadwork zone, but he refuses to let the project create detours between him and his customers.